Kemi Badenoch joins high-end British fashion houses in Japan in a bid to boost exports.
In the first Secretary-led trade mission to Japan since 2017, Business and Trade Secretary, Kemi Badenoch, was joined by luxury, British fashion brands, including Ettinger and Christy & Co, in an aim to boost exports to Japan.
The delegates met with Japanese fashion buyers at the British Embassy in Tokyo to demonstrate the diverse, high-end offerings UK fashion houses have to offer Japanese consumers. According to the Office of National Statistics (ONS), fashion exports to Japan were worth £134 million to the UK economy in 2022.
The mission comes ahead of the G7 trade summit taking place in Osaka, where Badenoch will host a Free Trade Agreement committee aimed at deepening trade relations between the UK and Japan. The UK–Japan Comprehensive Economic Partnership Agreement (CEPA) signed in 2020 outlined new Rules of Origin, enabling more UK exports to receive preferential tariffs in Japan.
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