Government have announced that from Thursday 29th February, 37 iconic British food and drink products will receive protected Geographical Indications (GIs) status in Japan under the Comprehensive Economic Partnership Agreement (CEPA).
Products include British icons such as Cornish pasties, Wensleydale cheese and Melton Mowbray Pork Pies. The full list of foods and drinks due to receive protected status can be found here.
As we outlined in our recent article on trading with Japan, the ‘Made in Britain’ tag is in strong demand in the Japanese market. As result, Japan presents considerable opportunities for traditional British fayre including Scotch Whiskey, smoked salmon, teas and biscuits. Under the CEPA, many of these products attract reduced rates of duty. With protected status, these key UK exports will also be safeguarded against imitation in the Japanese market.
A further group of Geographical Indications is due to be announced later this year resulting in over 70 GIs in total.
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